LULULEMON
Background
Most other women's shoes are constructed using a scaled-down version of a men's foot form. The design team created a mould that accurately reflects the unique foot shape and step cycle of a woman based on new data from over a million-foot scans and the expertise of leading biomechanics and morphology experts.
ideation process
CLIENT – Lululemon
MY ROLE – Branding, Graphic Design
CREDITS – Daniela Arellano & Liam Curran
